Tres Generaciones Plata Tequila (750 ml)

Tres Generaciones Plata Tequila is a smooth, unaged tequila crafted at the historic La Perseverancia Distillery in Jalisco, Mexico, home of the Sauza family legacy. Produced from 100% blue Weber agave grown in the volcanic soils of Tequila Valley, this plata expression represents the purest form of the spirit, highlighting the natural character of agave with clarity and balance.

The tequila is made using traditional methods that honor over 140 years of Sauza heritage, combined with the brand’s signature triple-distillation process. This approach results in an exceptionally clean and refined profile, setting Tres Generaciones apart from many other tequilas in its category. By distilling three times, the brand achieves a tequila that is both bright and approachable while preserving the full essence of the agave.

Designed to capture the crisp vibrancy of freshly harvested agave, Tres Generaciones Plata is bottled without aging, allowing the raw purity of the spirit to shine. It is versatile and expressive, suitable for sipping neat, enjoying on the rocks, or as the foundation for premium cocktails like a margarita, paloma, or tequila mule.

As part of the Tres Generaciones portfolio, this Plata embodies the spirit of perseverance that defines the brand. Each bottle pays tribute to three generations of tequila-making expertise, celebrating resilience, tradition, and craftsmanship.

Tres Generaciones Plata Tequila is not just a plata tequila — it is a statement of authenticity and legacy, offering a crisp, smooth, and modern expression of Mexico’s most celebrated spirit.

Tres Generaciones is a premium tequila brand that honors the legacy of the Sauza family, one of the most important names in tequila history. The brand was created in 1973 to celebrate the 100th anniversary of La Perseverancia Distillery, founded by Don Cenobio Sauza in 1873.

Don Cenobio Sauza was among the first to identify and market the spirit as “tequila” and to export it beyond Mexico, helping establish its global recognition. His son, Don Eladio Sauza, expanded and modernized the distillery, strengthening tequila’s role in Mexican culture during the early 20th century. The third generation, led by Don Francisco Javier Sauza, championed higher quality standards and worked to secure the official Tequila Denomination of Origin, ensuring authenticity for generations to come.

Tres Generaciones was born from this legacy of perseverance and innovation. Crafted from 100% blue Weber agave and triple-distilled for exceptional smoothness, each expression — Plata, Reposado, Añejo, and limited editions — highlights both the purity of agave and the depth of oak influence where applicable. The triple distillation process sets Tres Generaciones apart, producing tequila that is remarkably clean, refined, and approachable while staying true to traditional methods.

Every bottle of Tres Generaciones reflects the spirit of resilience carried by three generations of pioneers. It is a tribute to their vision, their craftsmanship, and their role in shaping tequila into one of the world’s most celebrated spirits.