Biatch Rosa Blanco Tequila

Biatch Rosa Blanco is a 100% Blue Weber agave tequila crafted in Jalisco, Mexico, and presented in the brand’s signature lip-shaped bottle with a crown-style cap. It has an ABV of 40% and gains its delicate pink hue from a short resting period in American red wine barrels sourced from Napa and Sonoma. This subtle aging smooths the spirit while preserving the crisp, vibrant character of a blanco tequila.

The aroma opens with fresh agave, honey, apple, and lemon, offering a bright and inviting nose. On the palate it is soft and refined, with sweet ripe peach and cooked agave notes complemented by a gentle fruit-forward warmth from the wine-barrel influence. The finish is smooth and clean, with virtually no harsh alcohol bite, leaving a lingering impression of delicate sweetness and freshness.

Biatch Tequila is a women-owned, purpose-driven luxury tequila brand founded by entrepreneur Sue “Aunt Sue” Hrib with the mission of empowering women and redefining confidence in the spirits industry. The brand is instantly recognizable for its bold lip-shaped bottles topped with a crown-like cap, a statement of unapologetic femininity and fearless self-expression. Sue Hrib, who previously built and sold a successful consulting firm and has been heavily involved in philanthropy, launched Biatch with an all-female leadership team and over 50 women investors. The tequila is produced in Jalisco, Mexico, using hand-selected high-altitude Blue Weber agave and is crafted in family-run distilleries, many led by women.

Since its launch, Biatch has disrupted the traditional liquor market by selling over 110,000 bottles in just ten months without celebrity endorsements or large-scale retail contracts, relying instead on a direct-to-consumer strategy and strong community loyalty. The brand enjoys a 90% reorder rate, is available through hundreds of independent retailers, and is known for pairing premium quality with an empowering message. A portion of proceeds supports women’s causes, and the founder’s vision includes helping create 50 women millionaires through mentorship, investment, and leadership opportunities. Biatch is more than a tequila—it is positioned as a lifestyle and movement, blending high-end craftsmanship with a mission of empowerment.