Heritage
This exclusive three-bottle bundle from Don Julio Tequila unites heritage, artistry, and rarity in one collection. Bringing together the iconic Don Julio 70th Anniversary Añejo Claro, the limited Día de los Muertos Willy Chavarria 2025 edition, and the classic Añejo Claro, this set highlights the evolution of modern tequila while celebrating its cultural roots.
The Don Julio 70th Anniversary Añejo Claro redefined tequila when it debuted as the world’s first añejo claro, a groundbreaking style that combines the depth of an aged tequila with the crystal clarity of a blanco. It remains one of the brand’s most important innovations, bridging tradition with modern craftsmanship.
The Día de los Muertos Willy Chavarria 2025 Limited Edition adds a striking cultural dimension to the collection. This collaborative release honors Mexico’s most iconic holiday with a bottle designed by acclaimed fashion designer Willy Chavarria. Produced in very limited quantities, it represents both collectible artistry and the enduring spirit of Don Julio’s connection to Mexican heritage.
Completing the set is the Añejo Claro Tequila, a refined expression that showcases Don Julio’s mastery of balance—crisp and bright, yet layered with oak influence and smooth maturity.
Together, these three 750 mL bottles offer tequila enthusiasts and collectors an opportunity to experience Don Julio’s groundbreaking past, creative collaborations, and timeless quality in one curated bundle. With limited availability and high demand, this set stands as both a collectible showpiece and a tasting journey through the innovation and legacy of Don Julio.
Tasting Profile & Food Pairings
Tasting Notes
The Don Julio 70th Anniversary Añejo Claro reveals a crystalline tequila with the depth of aging and the brightness of a blanco. Aromas of vanilla, toasted oak, and honeyed agave open gracefully, leading into a palate that balances caramelized sweetness, light spice, and subtle oak. Its finish is smooth and enduring, with lingering notes of citrus and vanilla.
The Día de los Muertos Willy Chavarria 2025 Edition offers the same iconic 70 profile but with an added layer of artistry in presentation. Its bouquet of roasted agave, cocoa, and delicate fruit notes is followed by a palate that shows vibrant vanilla, peppered oak, and soft herbal tones. The finish is lively and structured, making this limited edition as refined on the inside as it is striking on the outside.
The Añejo Claro Tequila rounds out the set with a refined elegance. Aromas of warm oak, vanilla bean, and bright agave are followed by a silky palate where toffee, white pepper, and citrus intertwine. Its clean, oak-kissed finish showcases Don Julio’s mastery of balance and smoothness.
Food Pairings
This trio of tequilas pairs beautifully across a full dining experience. The 70th Anniversary expression complements starters like ceviche or tuna tartare, its crisp brightness enhancing fresh flavors while its oak notes add depth. The Día de los Muertos Edition pairs effortlessly with mains such as grilled carne asada or roasted pork shoulder, where its roasted agave and spice harmonize with smoky, savory dishes. The Añejo Claro is best suited to rich cheeses or creamy pastas, where its smoothness and subtle spice provide an elegant counterpoint. For dessert, all three expressions align with dark chocolate truffles, citrus tarts, or churros with caramel sauce, each revealing a different dimension of sweetness, oak, and agave character.
Craftsmanship
Don Julio Tequila was founded in 1942 by Don Julio González, a visionary who redefined tequila-making in Jalisco, Mexico. His commitment to quality began in the agave fields, where he planted at lower densities to allow each plant more room to mature, resulting in fuller, richer flavor. From cultivation to bottling, his process elevated tequila from a local spirit to a world-class luxury category.
Known for pioneering the first luxury tequila, Don Julio introduced a portfolio that now includes iconic expressions such as Blanco, Reposado, Añejo, and the groundbreaking Añejo Claro in Don Julio 70. Limited releases like Don Julio 1942 and special anniversary bottlings continue to set benchmarks for excellence and desirability.
Today, Don Julio is celebrated globally as a symbol of authenticity, craftsmanship, and prestige. Each bottle carries forward Don Julio González’s vision: to honor tradition while creating tequilas that stand among the finest spirits in the world.
