About the product
Jinro 70 marks the triumphant return of Korea's most iconic soju brand. Crafted with premium ingredients and a refined distillation process, this 70-proof spirit delivers a smooth, clean taste with subtle sweetness and a crisp finish. Perfect for sipping neat, mixing in cocktails, or enjoying with traditional Korean cuisine. Experience the legacy that made Jinro a global favorite—now back and better than ever.
Tasting Profile & Food Pairings
Taste Notes
- Nose: Very clean and neutral with subtle hints of rice and a faint floral sweetness.
- Palate: Exceptionally smooth. It lacks the medicinal "bite" associated with lower-quality sojus. It offers a soft, slightly sweet grain flavor with a crisp mouthfeel.
- Finish: Short, refreshing, and very clean, leaving the palate ready for food.
Food Pairings & Serving
- The "Retro" Serve: Traditionally served in a chilled soju glass as a neat shot. It is best enjoyed extra cold.
- Korean BBQ: The ultimate pairing for Samgyeopsal (Grilled Pork Belly). The clean finish of the soju cuts through the fat of the meat perfectly.
- Somaek: Because of its smooth profile, it is the preferred choice for making Somaek (a cocktail of Soju and Beer).
- Seafood: Complements raw dishes like Sashimi or Hwe (Korean-style raw fish) without overpowering the delicate flavors.
About the brand
Jinro is Back is a "New-tro" (New + Retro) sensation from HiteJinro, launched to celebrate the brand's 95th anniversary. It is a modern reimagining of the original Jinro soju from the 1970s. While it features the classic clear-blue bottle and the iconic toad logo from decades ago, the spirit inside has been reformulated to meet modern tastes—specifically focusing on a "cleaner" and "easier-to-drink" profile.
