Heritage
Jinro 24 is a versatile, export-focused soju produced by HiteJinro, South Korea’s most iconic distiller. Bottled at 24% ABV, this expression is designed to offer a stronger profile than the lower-proof flavored varieties while maintaining the smooth, clean character Jinro is known for. Jinro 24 is made from starch-rich ingredients like rice and barley, fermented and distilled using high-efficiency processes refined over decades. The final spirit is charcoal-filtered through bamboo charcoal to ensure purity and a soft finish. This soju is globally popular for its adaptability in cocktails, cultural pairings with Korean cuisine, and approachable structure that bridges the gap between neutral spirits and traditional distilled liquors. As a staple in Korean households and restaurants, Jinro 24 stands out for its consistency, affordability, and cultural authenticity.
Tasting Profile & Food Pairings
Taste Notes:
Jinro 24 is a staple neutral soju with a refined, approachable taste. The aroma is faint, with light cereal and clean alcohol notes. On the palate, it's smooth and dry with minimal burn, offering a hint of sweetness and a slightly oily mouthfeel. The finish is quick and clean, leaving a whisper of rice and barley. Its versatility makes it ideal for pairing with food, enjoying neat, or using as a low-intensity cocktail base.
Food Pairings:
Starter: Steamed dumplings or cucumber kimchi
Main Course: Korean BBQ (samgyeopsal) or spicy tofu stew (soondubu)
Cheese: Mild mozzarella or cream cheese-stuffed peppers
Dessert: Rice pudding or honey-glazed fruit
Snack: Fried anchovies or pickled radish
Craftsmanship
Jinro is the world’s leading producer of soju and one of South Korea’s most iconic and widely consumed spirit brands. With a history dating back to 1924, Jinro has played a foundational role in Korean drinking culture, establishing itself as a staple in homes, restaurants, and celebrations across the country. The brand is known for its smooth, clean-tasting soju made from carefully selected ingredients, traditionally including rice, barley, or tapioca. Jinro continuously evolves with market trends by introducing flavored variations that appeal to a younger, global audience. As a pioneer in the low-ABV spirits category, Jinro represents the fusion of heritage and modern innovation, offering an accessible and social drinking experience. Its popularity extends far beyond Asia, contributing to the global spread of Korean culture and culinary traditions.
