Heritage
Don Julio continues to push the boundaries of tequila innovation with the Día de los Muertos Willy Chavarria 2025 Añejo Claro Limited Edition. This release builds on the legacy of Don Julio 70, the world’s first añejo claro tequila, which set a new standard by combining the depth and maturity of an aged tequila with the brilliance and crispness of a clear spirit.
For the 2025 edition, Don Julio partners with acclaimed designer Willy Chavarria to create a striking presentation that pays tribute to Día de los Muertos, Mexico’s most iconic cultural celebration. The bottle design captures the artistry, vibrancy, and meaning of the holiday, making it as collectible as it is enjoyable to drink.
Inside the bottle, Don Julio 70 delivers the same hallmark character that has made it legendary—crafted from 100% blue Weber agave, aged to perfection in American white oak barrels, and then carefully charcoal-filtered to achieve its crystal-clear appearance. The result is a tequila that bridges tradition and modernity, offering smoothness, depth, and clarity in perfect balance.
Produced in limited quantities, this 750 mL special edition stands as both a celebration of Mexican culture and a continuation of Don Julio’s reputation for innovation and excellence. Collectors and enthusiasts alike will recognize it as one of the most significant tequila releases of the year.
Tasting Profile & Food Pairings
Tasting Notes
The Don Julio 70 Día de los Muertos Willy Chavarria 2025 Añejo Claro opens with a refined bouquet of roasted agave, vanilla, and oak, accented by delicate notes of cocoa and citrus zest. On the palate, it delivers a silky, layered texture that balances caramel sweetness with hints of white pepper, toasted almond, and dried fruit. The clarity achieved through careful filtration enhances its brightness while preserving the depth of its oak-driven character. The finish is long and elegant, with lingering spice, vanilla bean, and a whisper of smoke that reflects both tradition and innovation.
Food Pairings
This limited edition tequila pairs beautifully with elevated Mexican and international cuisine. Starters such as shrimp ceviche or grilled octopus highlight its citrus and agave freshness, while mains like carne asada, roasted duck, or pork tacos al pastor echo its oak, spice, and caramel tones. Creamy cheeses such as brie or manchego provide a smooth counterpoint to its peppery warmth, and desserts like dark chocolate fondant, flan, or cinnamon-sugar churros bring out its sweet, toasty finish.
Craftsmanship
Don Julio Tequila was founded in 1942 by Don Julio González, a visionary who redefined tequila-making in Jalisco, Mexico. His commitment to quality began in the agave fields, where he planted at lower densities to allow each plant more room to mature, resulting in fuller, richer flavor. From cultivation to bottling, his process elevated tequila from a local spirit to a world-class luxury category.
Known for pioneering the first luxury tequila, Don Julio introduced a portfolio that now includes iconic expressions such as Blanco, Reposado, Añejo, and the groundbreaking Añejo Claro in Don Julio 70. Limited releases like Don Julio 1942 and special anniversary bottlings continue to set benchmarks for excellence and desirability.
Today, Don Julio is celebrated globally as a symbol of authenticity, craftsmanship, and prestige. Each bottle carries forward Don Julio González’s vision: to honor tradition while creating tequilas that stand among the finest spirits in the world.
