Heritage
Jose Cuervo Tradicional Plata is an authentic, small-batch tequila made from 100% Blue Weber agave grown in the highlands and lowlands of Jalisco, Mexico. The agave is harvested at full maturity and slow-cooked in traditional masonry ovens to extract its natural sugars. After cooking, the piñas are crushed, fermented, and distilled in copper pot stills, preserving the purity and essence of the agave. This unaged expression is bottled immediately after distillation to retain its crisp, fresh profile. Jose Cuervo, the world’s oldest active tequila producer, began crafting tequila in 1795, and Tradicional Plata remains one of its most historic expressions. Each bottle is a tribute to centuries of heritage and craftsmanship, reflecting a commitment to quality and tradition in the heart of tequila country.
Tasting Profile & Food Pairings
Taste Notes:
Jose Cuervo Tradicional Plata is a crisp and authentic expression of unaged tequila made from 100% Blue Weber agave. It opens with vibrant aromas of fresh agave, lime zest, and white pepper. On the palate, it's clean and herbaceous with notes of citrus, green pepper, and a light mineral edge. The mouthfeel is smooth yet dry, finishing with a soft peppery spice and hints of saline earthiness. Refreshing and precise, it captures the essence of traditional tequila without aging influence.
Food Pairings:
Starter: Ceviche or grilled street corn with cotija
Main Course: Carne asada tacos or grilled shrimp fajitas
Cheese: Queso fresco or panela
Dessert: Lime sorbet or flan with citrus glaze
Snack: Tortilla chips with guacamole or jicama with chili salt
Craftsmanship
Jose Cuervo is the world’s best-selling tequila brand and one of the most recognized names in the global spirits industry. With a legacy dating back to 1758, it stands as the oldest active tequila distillery, founded in Tequila, Jalisco, Mexico. Jose Cuervo is family-owned and has remained deeply committed to preserving traditional methods while scaling globally. The brand uses 100% Blue Weber agave for many of its expressions and employs both heritage and modern techniques to craft tequilas that suit a wide range of palates—from connoisseurs to casual drinkers. Over the centuries, Jose Cuervo has expanded its footprint beyond tequila, venturing into innovative ready-to-drink cocktails and hard seltzers. Renowned for its consistency, cultural authenticity, and pioneering role in shaping tequilas global perception, Jose Cuervo continues to define the category and set new trends in agave-based spirits.