Heritage
A special collection honoring the generations of individuals who have guided the brand’s craft and tradition, this series highlights unique nuances in aroma, flavor, and finish. Each edition commemorates a different era, revealing subtle shifts in the spirit’s character that have evolved over time. The meticulous charcoal-mellowing process remains at the core, lending a smooth, rounded mouthfeel that underscores layers of caramel, toasted oak, and gentle spice. Collectively, these releases serve as a testament to the mastery and dedication that have shaped a Tennessee whiskey legacy spanning more than a century.
Craftsmanship
Jack Daniels is one of the most iconic whiskey brands in the world, known for its smooth, charcoal-mellowed Tennessee whiskey. Founded in 1866 by Jasper Newton "Jack" Daniel, the brand has become synonymous with quality, craftsmanship, and tradition. Jack Daniels Old No. 7 is the flagship expression, famous for its rich, smoky flavor profile that’s been perfected over decades. In addition to its classic offerings, Jack Daniels produces a range of expressions, including Jack Daniel’s Gentleman Jack, Jack Daniel’s Single Barrel, and seasonal releases. Whether sipped neat, on the rocks, or mixed into cocktails, Jack Daniels offers a timeless whiskey experience.